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Technician Business Tips

July 28, 2009

The IT Technician’s Need for Legal Contracts and Agreements

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Contracts can often be seen as burdensome entities that service and goods providers can do without. As long as a mutual agreement is arrived at in good faith, so the thinking goes, then a handshake or a verbal agreement should be good enough. Contracts take time, which take money, which is why some don’t want to have to deal with them. Yet, as will be explained, the effect of good IT contracts or a good consulting contract is the opposite. If done properly they will indeed save you time and money, and allow for an environment of good customer service, too.

For IT technicians in particular, the temptation to see contracts as burdensome might be considerable. As a technician, you’re hired to do a job, you show up and do it, and you get paid for your effort. This is how many technicians would like to see their job environment anyhow. If it were only that easy. The problem is that, without IT contracts, even something like an IT consulting contract, you might get lost in the maze otherwise known as the quagmire of IT contract law.

The world of information technology is particularly sensitive when concerning contract law because of the various legal issues involved with things like licensing of hardware and software, the hiring of subcontractors for particular projects, or the crossover that occurs between different fields, different projects, and even different jurisdictions. Without IT contracts that sort out the various legal issues involved, the IT technician might find themselves in a legal nightmare that simply could have been avoided.

What IT contacts do, including things like an IT consulting contract, is they detail ultimately who owns what, who is responsible for what, what jurisdictions apply with respect to licensing and ownership, and what dispute mechanisms will be used in the event of some disagreement somewhere down the line.

One of the best attributes of IT contracts is comprehensiveness and detail, without losing simplicity. In other words, something like an IT consulting contract will serve its function if it lays down as many terms as possible, while avoiding legal jargon that won’t be understood by either party of a contract.

As already mentioned, a good contract should be seen as a way of achieving customer service and satisfaction. By getting things out into the open with simple language and straightforward terms, all parties can proceed with a true sense of mutual benefit. After all, that’s what good business and service is supposed to be about, isn’t it?

On top of the customer service aspect, of course, good IT contracts should also be designed to resolve future conflicts and legal disputes. Bad intentions don’t even have to exist in order for a breach of contract to occur. Sometimes, people are of genuinely different opinions as to what their obligations are in something like an IT consulting contract. Sometimes unforeseen events occur that weren’t anticipated in the original contract which, of course, is another reason to be as comprehensive as possible when first forming and signing IT contracts.

In the end a good contract should be the IT technician’s best friend in today’s global village. Without one, the modern quagmire of international legal rights can sap away precious time, resources, and energy from your business. No smart professional wants that to happen. It’s why they fall back on things like IT contracts that cover all the bases, and then some.

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Technician Business Tips

July 23, 2009

When and How to Stop Giving Away Professional Advice

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If there’s one thing doctors and lawyers hate, it’s being repeatedly asked for their professional opinion about something outside of the office by friends and acquaintances. First of all, it’s professionally irresponsible to advise people without a full grasp of their specific situation and context, and secondly, complying with requests of that nature effectively amounts to giving away for free what you normally do for others for a fee.

Web workers, too, have to deal with these kinds of requests, but I personally find that people are even less abashed about asking for advice and help related to blogs, social media, networking and other web work because they don’t regard it as a specialized service the way they do with medical and legal expertise.

I’m not saying giving away freebies is always a definite no-no, but I do think that as web workers we need to start reinforcing the value of our work by drawing a line between friendly advice and working for free. Here’s how I’m trying to create that demarcation.

Parry When Possible

I’m mostly of the opinion that the easiest way to deal with most conflict is to avoid it, and free advice is no exception. Most of the time, when people ask me to do something like set up their blog, write their cover letter/resumé introduction, or otherwise give away what I normally require a fee for, I either respond noncommittally or agree to talk to them more about it later on. It avoids unpleasant scenes with close friends and relatives, and nine times out of ten, you’ll never hear about it again.

Role Reversal

It’s hard to keep this tactic from sounding too snarky or sarcastic, but as with most things, asking someone to see things from your perspective can help curb friendly requests. Avoid the “Do I ask you to help me remodel my kitchen for free??” knee-jerk response. Instead, exercise some tact and take the time to fully explain real parallels between what exactly you do for a living, and how it is you do it. Often, people don’t think anything of asking for web working advice because they don’t see the work behind it, since the process can be fairly opaque to outsiders.

This One’s On the House

Refusing to give away advice or help isn’t always the best course of action. If, for instance, your mother wants you to help her set up a travel blog (sign up for Blogger and pick a theme), looking to make some money off the deal would probably be pretty callous of you.

Even in less clear-cut situations, the advantages of giving something away might outweigh the downsides. Always examine whether or not you might be able to work out some kind of barter arrangement in exchange for other service, or for future consideration, if you know the person you’re dealing with to be dependable and have a solid sense of fair play.

Convert the Lead

If you’re an optimist, then you won’t see requests for pro bono help as an annoyance. You’ll see them as viable sales leads, and therefore a valuable source of potential income. This is another tricky bit of business, since many people will immediately become disinterested in your services when they find out you won’t be performing them free of charge. But that actually makes it a doubly-beneficial solution, since you’ll land a sale if the person you’re dealing with has a genuine need and you’re a good salesperson, or you’ll dissuade them from coming calling on you in the future when they’re looking for free advice.

Being asked about your job is great, especially if you love it as much as I do mine. I love the opportunity to talk about what I do with people who are genuinely interested. What I don’t love is being asked to do something by someone who couldn’t care less about the how and why of web work, just so that they don’t have to do it themselves. People will only respect what you do for a living if you respect it first, and part of that means not cheapening it by doing for free what you would normally do for a fee. Plus, shouldn’t your buddy from college learn to write their own cover letter at some point?

Do you find that people often ask you for free advice/work? How do you deal with these requests?

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Technician Business Tips

July 21, 2009

How to Effectively Tackle A $50,000 Project

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Effectively taking on a huge freelance project can be daunting if you don’t know where to begin. This article shows that by breaking the project down into bite-sized deliverables, combined with leveraging the experience of outsourced, professional specialists, can yield positive results in terms of both quality of output and freelancer happiness.

The most treasured of all freelance consulting gigs are the ones that offer huge pay and high prominence. Successfully implementing one or two of these types of projects can be a huge boon to your portfolio and can help garner you even bigger and better contracts in the future.

Indeed, there’s really only one caveat when it comes to taking on a $50,000+ contract — you’ve got to do approximately $50,000 worth of work.

Of course, with big money comes big responsibility, and I know many freelancers who would balk at the thought of owing a cranky client $50,000 in outstanding work.

The following tips include some of the wisdom I’ve acquired working on high-dollar contracts with high-anxiety clients. I hope these tips help you avoid the potholes that bent my rims the first time I tried to drive through them.

“The journey of a thousand miles starts with a single step.” – Lao Tzu

My small consulting company was recently charged with the task of re-thinking an entire business from scratch, including completely redesigning the company’s website, logo, sales pitches, brochure material, proposals, business cards, letterheads and overall brand image.

Where do you start when there are so many conceivable starting points?

The answer is by creating a realistic milestone delivery sheet. Here’s what I mean:

Your milestone delivery chart is your best friend when it comes to high-dollar web projects. Not only does it help you as a freelancer see when certain elements will be due, but it also gives the client some visibility as to what work is actually being performed on their site.

Make your client feel like you care about their peace of mind with a presentation.

For projects which take more than a couple weeks to deliver, it’s good to set aside at least one day every few weeks where you present to your client some finalized deliverable. A “presentation meeting” ensures that a) everyone’s happy with the design and direction of the current work, and b) placates the concerns of your client who’s almost certain you’ve taken their overly generous 50% up-front fee and fled to a penthouse at the Bellagio where you’re currently sipping on Absinthe with fifteen of your closest friends and the cast of The Girls Next Door. Letting your client see small, finalized chunks of your work along the way gets them excited about the end results and eager to work with you again.

Get it right, then get it in writing.

The milestone delivery sheet should be signed the same day as the contract, so it’s important that you put some initial thought in creating a delivery schedule that is both fair to the client and realistic to yourself. Always make sure to double or triple your initial delivery estimates if you’re working on a large project for the first time, or using unfamiliar software/technology. In addition, schedule presentation and due dates for the client (have revisions due two days after initial presentation) and make sure to include a note at the bottom of the delivery sheet that won’t hold you liable to make deliveries if the requirements are changed mid-project or if the client can’t make the scheduled presentation dates.

Outsource the things you aren’t great at to specialists.

Chances are that if you scored a huge web contract, you probably sold more than just yourself. You probably sold a team of people. Now, that’s great and is almost always a good strategy for a single freelancer looking to pick up a huge deal. However, when it comes time to actually doing the work, make sure you’re using your team to the best of your advantage.

Only do what you’re absolutely awesome at, let specialists do the rest.

Many freelancers are “do-it-alls” who are very proficient in many different fields. This is a good thing, don’t get me wrong and I consider myself to be such a freelancer. But when it comes to large, ultra-premium projects, it really pays to get quality people to help you over-deliver to your customer.

For example, if you’re the web development specialist, don’t try to “improve” on the art director’s user interface, even if you think you’re much better than average at web design. The art director should have final say on every website comp, logo design, color change or font variation (all should be delivered to the pixel). If you don’t have total trust in the vision of your art director, you should find one that you’re more confident with and subcontract out.

See, when a client drops five or six digits on some web work to outside consultants, they expect to receive only the highest quality work in return. This excludes a web designer acting as an online copywriter or the sales guy as the marketer.

Using the specialties of outside professionals to help you isn’t cheating — it’s smart business.

Personally, I’m passable as a web content writer but absolutely horrendous when it comes to all other aspects of web work (UI design, sitemap creation, wire frames, CMS implementation, code upkeep, security updates, maintenance, etc). So when I land a large project, the only hard deliverable I’m actually going to do myself is the writing part (and even then, I pay for at least one professional editor to clean up my mistakes). The rest of the project I outsource to a professional quality team I know and trust. (In fact, I’ve outsourced with the same team so frequently that we all recently got together and formed a consulting company!)

Outsourcing projects in this way leads to many desirable outcomes. I free up my time to find new contracts, work on other businesses, hang out with my friends, take a mini-retirement or anything else that seems interesting. Additionally, I create a huge network of talented, professional, and specialized contacts just like me that love what they do and are amazingly cool to work with. It’s not what you know, but who you know.

Now the only tricky part about this whole bit is getting the $50,000 project…

In summary, break down high-dollar, high-work projects into their deliverable elements, ordered by date. Be realistic, but fair. Include presentation and customer due dates in bold. Break down each step and outsource to your network of professional, specialized contacts. Over-deliver and politely ask for a short testimonial and permission to use their materials in your portfolio.

Bonus Tip: Template to deal with incessant e-mails and phone calls asking for a “status update”from a high-dollar, high-anxiety client

“Dear Pesky Client,

Thank you for your (presumably drunken) e-mail sent at 3:30 AM on Saturday morning asking for a “prgress reprot”. We are currently on schedule to meet our July 1 deadline, and we are looking forward to showing you all of the progress we have made during our presentation meeting on July 10th. In fact, we are diligently working on the X, Y & Z functionality as I type this.

I understand your concerns on a project of this magnitude, and I can assure you that you’ll be quite pleased with the materials we’ll be presenting during our meeting.

Sincerely,

Your Overworked and Under-appreciated Freelancer

Source:  http://freelanceswitch.com/freelancing-essentials/how-to-effectively-tackle-a-50000-freelance-project/

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Technician Business Tips

Effective Project Milestone Sheets

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The project milestone sheet is an incredibly important document for freelancers and their clients. It defines all the most important tasks, who is assigned to them, and when they are due. In other words, it serves as the map for your entire work process.

So how can you create a milestone sheet that works?

Deliverables and dates. The most important items on the milestone sheet are the deliverable items that will come from both you and your client. From planning to development to project conclusion, every significant step should be noted.

Apart from the developmental stages of the project, here’s what you should include:

  • Contract signing;
  • Payment schedules;
  • Submission of existing relevant documents from the client (previous marketing materials, business vision and objectives, etc.); and
  • Ample time for the client to review your work and send feedback.

If you’re located in a different timezone from your client, identify the timezone that the schedule is based on. This isn’t such a big deal when there’s only a 2-3-hour difference — unless the project you’re working on has strict hour-by-hour deadlines. But for time differences of more than eight hours, I usually set the deadlines according to the client’s timezone by default. For my own schedule, I also have a personal copy based on my own timezone.

Identify the client’s area of responsibility. You can do this through color differentiation when there’s just you and the client (a trick I picked up from Justin Hartfield’s post on Freelance Switch). If you’re working with multiple people, it might be better to tabulate the schedule based on deadlines, the expected item, and the name of the person responsible.

Include consequences of deviating from the schedule. The end of the project milestone sheet should also clearly describe the consequences of failing to follow the set schedule. If delays in providing one deliverable will impact the rest of the scheduled items, make that clear. Don’t make this the “fine print” of your schedule. It should have the same font size as the rest of the text on the milestone sheet. After all, it’s equally important.

Make sure the client reads it. To increase the chances that my client reads the milestone sheet, I attach it to an email that doesn’t bring up any other issues. The email simply states something like “Attached is the schedule for the project. Please read it carefully and let me know if you want to make any adjustments. Is the time frame adequate for you?”

A short message like that works for the following reasons:

  • You’re talking about one thing only so your clients won’t be distracted with other issues;
  • You’re calling it a “schedule,” making it sound less intimidating to non-corporate clients or clients whose first language isn’t English; and
  • The client can’t answer your parting question without looking at the schedule you sent.

Follow up. I might come off as repetitive, but for typically forgetful clients, I mention the milestone sheet every time I’ve completed something. I also tell them what comes next, whether it’s additional work I have to do or I’m waiting for something from their end. The frequency and phrasing of your follow-ups depends on the client. When you’re working with clients who are more attentive to schedule, sending out frequent and repetitive reminders won’t be necessary.

If there’s a deadline looming for something that your client is accountable for, such as comments on a draft or payments, it helps to send reminders a day or two before the due date. For tech-savvy clients you can do this through your project management software. In most situations, sending email reminders is enough.

By applying these tips, you can make large projects more manageable, and tasks easier to track. Also, with a good project milestone sheet, even the most difficult clients become easier to work with.

Do you use a milestone sheet for your online freelancing practice? What tactics have worked for you so far?

Source: http://webworkerdaily.com/2009/07/19/create-effective-project-milestone-sheets/

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Tech News

July 17, 2009

OnForce CEO, Peter Cannone, was interviewed on FOXBusiness.com LIVE on July 15, 2009

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Technician Business Tips

July 14, 2009

Resellers to Get Economic Stimulus Package Grant Funding Help

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Help is on the way for solution providers and resellers looking to tap into grant funding from the American Recovery and Reinvestment Act — the Obama administration’s economic stimulus package. Ingram Micro has expanded its partnership with The Grants Office to generate leads for solution providers and coach them through the grant submission process.

Looking for advice on how to tap into the grant money from the American Recovery and Reinvestment Act, also known as the Obama administration’s economic stimulus package?

Ingram Micro has expanded its partnership with The Grants Office, a company that specializes in identifying grants and creating grant submissions, in an effort to help resellers and solution providers get a piece of the stimulus pie.

The stimulus package calls for anywhere from $60 billion to $80 billion of IT spend, according to Bob Laclede, vice president of business development at Ingram Micro U.S.

“Sixty percent of those IT stimulus dollars are through line item budgets, and 40 percent are through the grants process,” Laclede says. In the grants process, federal agencies—Health and Human Services, for example—set up rules for how grant money will be awarded. Then those who are eligible apply for the grants.

“If the solution provider can get in and help the end user figure out what they want to buy, craft the solutions and maybe wrap some services in there—and then help with the grant request—the solution provider has a better chance of winning,” Laclede says.

Solution providers pay a fee of $2,500 to participate in the program. In exchange they get a list of leads—Ingram Micro customers whose technology purchasing needs are mapped against the Grant Office’s database of technology grant eligibility and sources of funds. Then The Grants Office can help coach the solution provider through the grant process, serving as a kind of a help desk for grant writing and submission, says Laclede.

The $2,500 fee, charged on a per sales representative seat/team basis, is also eligible to be rebated to the solution provider as deals are fulfilled through Ingram Micro. Once a sales representative is engaged in the process, he or she works with a firewalled representative within The Grants Office to prevent any conflicts between VARs that may be going after the same deals.

Laclede says Ingram Micro has piloted the program with two solution providers so far, and many more are looking to participate. Ingram Micro is looking to formally launch the program in July, and Laclede warns that the grant process can take anywhere from three to six months.

Ingram Micro has previously partnered with The Grants Office for help with some of its initiatives aimed at the education market in the form of the eRate program. The new program is exclusive to Ingram Micro, says Laclede.

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Technician Business Tips

Crafting Tech Opportunities amid Economic Ruin

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Business-technology consumers are slashing IT spending. Companies are laying off workers by the thousands. And economists, finally declaring the U.S. is in a recession, are forecasting a down year for 2009. Amid all this bad news, solution providers are finding a silver lining in the economic storm clouds.

While IT solution providers may be seeing their business customers push out payments or delay deals, they are taking the now-confirmed recession in stride.

“It’s not like we are in the auto industry facing bankruptcy,” says Ken Lamneck, Tech Data’s president of the Americas, speaking about business and the current economy. “Our partners serve SMBs, and we are modeling low- to mid-single-digit growth for 2009—say 4 percent to 8 percent. As you go to the enterprise, there will be less than that.”

And IT solution providers attending IT distributor Tech Data’s recent TechSelect event in Washington, D.C., admit that signs of a down economy are evident, but are taking a wait-and-see approach to business. They say it’s like a “storm watch.”

“People are paying a little slower than in the past,” says Angela O’Donnell, managing director of New York-based W. O’Donnell Consulting, which specializes in the publishing industry.

“And they are a lot more cautious with spending,” says Jonathan Register, vice president of operations at Raleigh, N.C.-based Alphanumeric Systems, a solution provider that specializes in government customers.

IT solution providers that have shifted their business to a managed services or SAAS (software-as-a-service) model say business has remained steady. “We’ve put ourselves in a better place,” says Sam Ruggeri, president of Advanced Vision Technology Group in Hauppauge, N.Y.  “We haven’t seen renewals tail off.”

“We are looking at pitching managed services to smaller businesses,” says O’Donnell. “They are cutting back on IT staff and talking to us about how to fill the gap.”

“We are seeing the government extending refresh cycles from three to five years on the state level,” says Stephen Ale, chief operating officer at Fairfax, Va.-based Richards Computer, which also specializes in the government markets.

But projects are another matter, according to Ruggeri. And other solution providers agree.

“More projects are being put on hold,” says Debra Candido, vice president of administration at Manhattan Information Systems. “I feel like we are in a storm watch.  Is the storm going to hit us? Or is it not going to hit us?”

But as projects are deferred and the same old equipment must continue to be productive, Ale says that Richards Computer has noticed a pick up in its break/fix business.

And as the “storm watch” continues, these solution providers are implementing strategies to weather whatever comes ashore.

“We are doing tons of partnering,” says Ruggeri.

“We sent people to a customer training workshop,” says Ale. “Customers are going to be in a terrible mood. We don’t want to get pulled down with them.”

“The last recession we didn’t invest in training or new products, and that was a mistake,” says Candido.

But even with threatening clouds overhead, solution providers still see some bright spots.

“There are two clients I have that still have budget money they need to spend this year,” Ruggeri says. “I am cautiously optimistic.”

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Technician Business Tips

Revenue Opportunities Abound in Home Network IT Support

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Carl Weinschenk spoke with Kurt Scherf, vice president and principal analyst for Parks Associates. Scherf is the author of the report, “Digital Home Tech Support: Analysis and Forecasts.”

Weinschenk: What did the report look at?
Scherf: It’s really, as I’m thinking back, our third or fourth report we’ve done over the last four or five years. It looks at in-homes IT tech support services from the 50,000-foot perspective. The questions are, What is the opportunity for service providers? What are the opportunities looking ahead for them to expand their [in-home support] businesses? What sort of thing should they be looking at?

Weinschenk: What did you find?
Scherf: We leveraged a large consumer study that we did earlier this year, a survey of 2,000 broadband households. We revisited the demands for professional tech support across a number of areas. We focused very heavily on home computers and home networking things and the way it relates to service providers. Four or five years ago, we were told by service providers that a significant percentage of the customer support calls are related to issues that the service provider really has no control over. A computer that is full of spyware and viruses and other types of malware may appear to be running a “slow Internet.” People may call their service provider, but of course the home computer is out of the realm of the service provider beyond the initial activation.

Weinschenk: That’s the gear itself. What about the networks?
Scherf: The other issue is with home networking, which has become very prevalent among broadband households. There is a 50 percent penetration of broadband networks. Service providers do not necessarily have the responsibility for monitoring and maintaining the health of those [networks]. Again, as we started this research several years ago, that was a huge problem. Consumers would go to CompUSA and Circuit City — when they were still in business – and buy a Linksys router. When they had trouble configuring it and setting it up, we found that a quarter of people will call their service provider.

Weinschenk: That sounds like a lot of long days at the provider’s customer service center.
Scherf: The challenge for service providers is how to more quickly diagnose in-scope versus out-of-scope problems. In-scope means it’s the service provider’s problem, when it’s clear that the problem is with the network going to the home or service provider’s modem sitting in the home. Then it’s a problem which the service provider must address.

Out-of-scope is, well, the simplest way to put it is, “It ain’t my problem.” It’s a double whammy on service providers and has been for a couple of years. They are getting a phone call, and the level-one tech has to spend upwards of 25 minutes to resolve the problem. And then they may escalate it up in their own organization. But it winds up being an issue the service provider can’t or won’t address. They have spent money for a level-one agent and in the end have to say to the customer, “It’s not our problem. We are not going to fix it.” So you have a frustrated customer. Of course, that reflects poorly on overall satisfaction. What the report found is that there is a pretty significant opportunity to build a business around premium tech support.

Weinschenk: What has to happen for them to succeed in this area?
Scherf: I think number one, it’s an acknowledgement by the service provider that they can and should have a role in providing premium tech support to customers. There are a lot of questions about how they implement it. Do they build tech support service internally or work with a third-party company who sets up a remote support business? This is especially relevant this week because of some of my conversations with companies involved with smaller telecom companies operating in the U.S. These are tier two and tier three companies. What’s changed is that I would go on stage and speak at conferences geared to smaller operators and talk about premium tech support as an important offering among many value-added services they could offer. It comes down to something as basic as number one, customers need it and number two, they are willing to pay for it.

Weinschenk: What has changed?
Scherf: What has changed is the reaction I used to get was less than enthusiastic. Rarely had someone from the service provider come up to me and said, “This makes sense.” In conversations this week, [I found that] there are many operators that are either actively pursuing a path to internally provide more premium support services or considering buying some IT businesses in their communities so they can provide the personnel to come in and support residential and small business customers.

Weinschenk: Which approach is predominant?
Scherf: I would say that it is unclear at this time. I’ll say service providers are not sharing a whole lot of insight. They consider what they are doing and the way they are doing it pretty proprietary. They don’t want to tip their hand too much. I would say this: I think there are lots of reasons to choose to just outsource. There are companies that have years and years of good experience at building home IT tech support. They have turnkey solutions. They’ve got a good track record of solving problems on the first call. They are continually developing tools and processes to make that more efficient.

Weinschenk: It sounds like it would be tricky, though. What are the challenges?
Scherf: One of the questions is how to do the integration between what the service provider has set up in their back-office system and [the third party]. How do you tie together your core subscriber information and pass it on seamlessly to the third party? There is an interesting story in the integration of subscriber information from level-one tech support to the third party. How does that information find its way back to the core subscriber databases or subscriber management elements and then help the service provider better plan their businesses and the services they are going to offer their customers?

Weinschenk: But succeeding in this will be quite rewarding, it seems.
Scherf: At the simplest level, it’s “knowledge is power.” The more you know about subscribers and the type of equipment they have in their homes — what type of router do they have? Do they have a game console connected? That’s got implications about things like bandwidth usage. It could bring into play new opportunities for the service provider to perhaps offer new value-added services that can be positioned as complementary to the kinds of core digital elements the customer already has in place.

Weinschenk: It seems change is accelerating in this area.
Scherf: I believe that. It is pretty amazing to me because it seems just a couple of years ago, the question was “Why should I bother doing this?” That’s changed to “How should I do this?” It’s nice to hear that. Again, we put out several reports and have done a number of studies on issues like the desire for value-added services. Very consistently these support-type elements have filtered to the top in terms of consumer demand. We found that there is statistically higher customer satisfaction among broadband subscribers who have access to a premium technical support services.

SOURCE: http://www.itbusinessedge.com/cm/community/features/interviews/blog/revenue-opportunities-abound-in-home-network-it-support/?cs=34030

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Technician Business Tips

33 Ways to Use LinkedIn for Business

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Is your LinkedIn account mostly sitting idle? You can do so much more with it than simply look up contacts: find gigs, sell products, expand your networks, grow your business and gain free publicity.

Here are 33 ways to use LinkedIn more effectively.

1. Fill out your profile completely to earn trust.
2. Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile.
3. Do market research and gain knowledge with Polls.
4. Share survey and poll results with your contacts.
5. Answer questions in Questions and Answers: show expertise without a hint of self-promotion.
6. Ask questions in Questions and Answers to get a feel for what customers and prospects want or think.
7. Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you.
8. Grow your network by joining industry and alumni groups related to your business.
9. Update your status examples of recent work.
10. Link your status updates with your other social media accounts.
11. Combine your social media approach: when someone asks a question in Twitter, respond in detail on LinkedIn and link to it from Twitter.
12. Use the search feature to find people by company, industry and city.
13. Start and manage a group or fan page for your product, brand or business.
14. Research your prospects before meeting or contacting them.
15. Share useful articles and resources that will be of interest to customers and prospects.
16. Don’t turn off your contacts: avoid hard-sell tactics.
17. Write honest and valuable recommendations for your contacts.
18. Request LinkedIn recommendation from happy customers willing to provide testimonials.
19. Post your presentations on your profile using a presentation application.
20. Check connections’ locations before traveling so you can meet with those in the city where you’re heading.
21. Ask your first-level contacts for introductions to their first-level contacts.
22. Interact with LinkedIn on a regular basis to reach those who may not see you on other social media sites.
23. Set up to receive LinkedIn messages in your inbox so you can respond right away.
24. Link to articles and content posted elsewhere, with a summary of why it’s valuable to add to your credibility.
25. List your newsletter subscription information and archives.
26. Find experts in your field and invite them as a guest blogger on your blog  or speaker at your event.
27. Post discounts and package deals.
28. Import vCards and contacts from other applications to find more connections.
29. Export your contacts into other applications.
30. Buy a LinkedIn direct ad that only your target market will see.
31. Post job listings to find qualified talent.
32. Look for connections related to a job you want.
33. Find vendors and contractors through connections.

SOURCE: http://webworkerdaily.com/2009/07/13/33-ways-to-use-linkedin-for-business/

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Tech News

Field Solutions new Automated Contact Services redefine Web-enabled Service Order Management:

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Field Solutions, North America’s premier independent field service technician
resource, announces a suite of eight (8) new Automated Contact Services (“ACS Suite”) that sets a new standard in reducing clients’ service management costs, while speeding dispatch and improving the quality
control of outsourced field service. Real-time integration of SMS/Text messaging and IVR automated telephonic services into the work order management process allows clients to aggressively reduce service department costs while increasing field service contact, technician feedback, and real-time work order process control.

Field Solutions’ new ACS suite supports every step of the work order management process, from announcement through paperwork completion. Now Field Solutions’ automatic technician notifications and reminders, technician remote confirmation and status updates, and real-time service “alerts” for variation from performance expectations allows real-time quality monitoring, assurance, and action.

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